Big Businesses, Can You Make it Work for You?

How many blogs do you read over the course of the business day? There are many blogs on the Internet today. Businesses are adopting blogging as a way to keep in touch with their client base more frequently, they are using internal blogs to share information throughout a corporation, and many IT professionals use blogging as a tool to share their expertise where other small business IT professionals where we can turn for information.

The world has an abundance of information out there for us to share, learn and interact with. As the world goes global and flattens we all become more and more connected. Having a blog presence will become a normal activity from the smallest of businesses to the largest of corporation as people's hunger for information on anything subject you want to know about grows.

How can you capitalize on blogging to grow your business?

People are hungry for information on everything from how to use Microsoft Word to do up sales brochures to the most technical information to troubleshoot a down server. Information is definitely the king and the company that can provide the right information on demand and hit the subjects that people are looking for, will ensure your firm is positioned to win in the market.

How can you use a blog to generate new business opportunities and keep your client's informed? Here are four great tips to attracting the right clients to your business using effective blog strategies:

Understand your market - Before you can begin to use a blog to attract new business opportunities you need to understand the marketplace that you are in. What specific challenges do businesses in your region have with technology? Does technology affect different market segments differently? What are you an expert at? How can your company help the business segment that you serve? All of these questions need to be addressed before you can start to blog about the challenges your company sees in your area and how you can help them.

Keep it simple - There are many great blogs out there on the Internet. Unless you are blogging to attract IT technicians or IT Managers to your company for technical reasons to help them troubleshoot an immediate challenge they maybe having, I would stay clear of making your blog technical focused if you are using this strategy as a marketing tool. When you are using a blog to attract new small business clients, you must ensure that it is kept very simple and to the point. Remember many people do not read in depth, they rather skim information. Make sure you use key phrases that someone in a small business may use to search out an IT service provider.

Call to action - Your blog must have a call to action, which is easy to find. There are some awesome blogs out there; however, it is often hard to find out who is the person we need to contact for additional information. Like any marketing campaign it is very important to have a clear calls to action associated with your blog and your postings must make the reader hungry for more information. Do not be afraid to put your email and telephone number on your blog.

Keep it fresh - Stale blogs do not attract readers. Active blogs are able to use search engine optimization tactics to attract new readers. It is important for you to determine a schedule and stick to it. If you are committed to adding new content weekly it is critical for you to pick a time to write. Many blog packages will also let you write a posting and then schedule a time to post it to your blog. Keep your information fresh, as accurate as possible and utilize keywords whenever possible.

A great blog can be a wonderful addition to your marketing activities. When you take the time to make your blog look professional, the content is fresh and accurate, you are using keywords to hit the people that are looking for the information that you can help them with and you have a clear mechanism for people to engage with you, a blog can drive new client leads to your business.

Read More...

Using articles to make money

Looking through the universe of online affiliate marketing, you’ll notice that most sites fall into two categories. There are blog that simply have a list of links to other blog that sell products. You’ll notice that these blog come up often in web searches on Google or Yahoo, but they don’t seem very useful since all they have is other links and no actual content of their own.

The other kind of affiliate blog is the kind that you want. It is a blog that has all the same links that the others do, but it also has content. Now, what does “content” mean, anyway? Content is simply an internet term that means articles or information on a blog page. Why do affiliate blog that use content work better than those that don’t? It’s simple.

If you click on a blog, say, a blog about growing roses, which would you rather find? A list of links that you have no idea if they are any good or not or if they even link to a reputable company? Or an informative, well-written article about growing roses that has a link at the bottom for a company that, while you still don’t know if they are trustworthy or not, the person who wrote this content thinks so and they sure sound like they know what they are talking about. Which one do you think does better sales every month? Exactly. The blog that uses articles.

This is the number one reason why you should be knowledgeable about the products you wish to sell. It will be a million times easier to write content that sounds like it was written by an expert if you know your way around your product. If a web surfer stumbles upon your blog, finds your articles well-written, informative and fun and then sees a link to buy a product related to the article, your chances of making money off of that customer go up 100 times. The big secret to affiliate marketing isn’t a magic formula or miracle catchphrase. It’s well-written content.

There are even companies out there that will write content for you, for a small fee. It may seem like a silly thing to invest in on the surface, but once you see the hard numbers that show how much better affiliate blog do with content then without, you’ll be on board in no time flat.

Read More...

Making Money By Blogging It's True or Not..?

Many blog that called name self as a monetize blog, money blog and marketing blog, it is really that a blog or website could be made as a selling media, or media that could be earn money for us, How is work, How did advertising product or service that display in our blog could be make transaction, or make money, on the other hand, we don't make appoiment or meet with our customer, how is really work, could be transaction for this..??

There are many question will come that firstly we read this topic. maybe related with our knowledge about definition of transaction that accour in real world, as we know in real world if we sell something, we must to meet someone who will buy our product, in real world usually people who buy something, people will buy that he / she wanted, not seller wanted, did will be same if in online world..?

The basic a blog or website is a media just like television or newspaper that offering to people entertaiment, news and efective advertising show. Why, if not because of that why many online company investing with big money on this kind field. Television media and Newspaper, two kind media that people familiar with them, right now race to competition to caught and given high place to many advertising company.

Blog or Website developing right now growth rapidly, this kind situation giving choice for advertising company self, why, a blog or website, that can be make as:

1. Sales Force
Sales Force, why, as a sales force, like salesman in real world, that kind duty to sell a product from a company, they come to customer or come to deptstore to meet with customer, they usually direct explain about benefit or kind of product that they offer, also with blog or website that we make, we can explain throught our content about benefit or why we should buy this product more atractive, simple, clear and to the point. So customer could be read as long as that they want to know. this kind benefit if we make our blog or website be sales force.

2. Public Relation
as a public relation otomaticaly our job, is almost same with a public relation that working at a company, they must have capability to make relation betwen company and customer, they must have capability to make coorporation with another company. so will be the same with our blog or website that we make, we must giving our capability and our knowledge that our blog should become a public relation media from a product or service that offering to us

That kind benefit that make a blog, become media that earn money for us only if we display or descrip a product or service, bring different carateristic with other media offering. Make our blog become money machine for you, don be late to take alead.

Read More...